2009 Silver Apple Honorees

DMCNY Silver Apples 25th Anniversary

Direct and Interactive Marketing Leaders
to be honored at the 25th Anniversary Gala Thursday evening, November 12, 2009 at New York’s Hudson Theatre

Once a year direct marketing professionals meet for a very special event — the presentation of the prestigious Silver Apple Awards honors industry leaders for their outstanding contributions to the New York direct and interactive marketing.

The Direct Marketing Club of New York announces the following recipients of its 2009 Silver Apple Awards:

Andy Goldberg, CEO Publishers Clearing House

Ed Mallin, President, infoUSA Services Group

Beatriz Mallory, CEO, HispanAmerica

Ruth Stevens, Principal, eMarketing Strategy

Tom Turner, Founder, Turner Direct

Brian Wolfe, EVP, Time Inc.

Corporate Silver Apple Award – Acxiom Corporation

“These honorees represent some of the outstanding achievers in our field,” said Club President, Reggie Brady. “The entire Club is proud to be associated with them and we are delighted to recognize their years of service to direct and interactive marketing.”

This year’s event marks the 25th anniversary of the award. In celebration, the Club is planning a special Gala evening event to be held in Manhattan’s historic Hudson Theatre at 145 West 44th Street. The black-tie optional event will take place on Thursday, November 12, 2009 from 6:00 to 10:00 p.m.

In addition to honoring the 2009 Silver Apple award winners, The Silver Apples 25th Gala will go back in time to pay tribute to those outstanding direct marketers who have received the award over the past 25 years. The Club hopes to make this the most prominent event of the year for New York-based direct and interactive marketing professionals.

The gala will begin with a cocktail reception in the art-deco lobby of the Hudson Theatre. The dinner and awards presentation will be held inside the historic theater, featuring remarks by the recipients and special guests. Ticket sales are underway and space will be limited to 35 tables. For pricing and availability contact Stuart Boysen, Executive Director, at [email protected], (516) 746-6700; or Lisa Moore at [email protected], (203) 532-3704.

Andy Goldberg is a respected leader in the direct marketing industry.  Over the course of his 25+ years at PCH Andy has held top positions in marketing, merchandising and online development.  From hands-on roots in earlier positions, first as a radio account executive at RKO General and Metromedia Radio, and subsequently as co-owner of a wholesaler of low-ticket consumer goods, Goldberg learned the nuts and bolts of value-based merchandising that later fueled his passion to become a driving force behind the transformation of The Clearing House from a subscription agency mass marketer to a leading multi-channel, affinity-driven direct marketer of a wide array of value-based consumer products — including housewares, jewelry, collectibles, music, DVDs, books, horticulture, gift foods and personal care items as well as magazines.

Under Andy’s leadership Publishers Clearing House has enjoyed significant revenue increases (with over one-third of sales now generated by targeted, database-driven efforts tailored to customers’ specific interests) and impressive gains in the Company’s offline, multi-channel and online customer files.  Challenging his management team to drive down costs, while increasing quality and value for consumers, he championed direct sourcing of goods from Asia, more sophisticated product merchandising and the development of state-of-the-art credit risk management.  Most recently he has overseen the expansion of the Company’s online advertising and lead generation business through pch.com and a blossoming network of sites including PCHGames, PCHLotto and PCHSearch&Win, a rapidly growing search and win site acquired as a start-up in mid-2006.

Andy has also successfully strengthened the Company’s management ranks by attracting top talent to fill key positions from a variety of leading companies outside traditional direct marketing circles.  He has also improved the effectiveness of his organization by focusing on best practices in leadership training and employee development.

Apart from the office, Andy serves on the Executive Committee of the Direct Marketing Association’s Board of Directors and on the boards of several charitable and religious organizations.  He is a graduate of the Wharton School at the University of Pennsylvania and lives in Lawrence, NY, with his wife, Irene, and their six children.

Ed Mallin has served as President of the Services Group for infoGROUP since January 2007.

Prior to his current role Mr. Mallin served as President of the Donnelley Group since August 2005, as President of Walter Karl since June 1998, as Executive Vice President of the National Accounts Division from January 1997 to June 1998 and as President of Compilers Plus from January 1990 to May 1998. Prior to that, Mr. Mallin was Executive Vice President of Compilers Plus which the Company acquired in January 1990.

Mr. Mallin holds a B.A. in Economics and a Masters in Business Administration and Planning from New York University.

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. infoGROUP’s information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located in Omaha, Nebraska.

Beatriz Mallory is a business planner and marketing strategist, and CEO & Chief Strategist of HispanAmrica, a marketing services company specialized in optimizing Hispanic market opportunity.

Ms. Mallory has led varied Hispanic marketing efforts, including: multichannel advertising strategy & execution;   customer acquisition for banking, credit issuers, mortgage lenders and CPG companies; Hispanic database marketing for retailers; patient & member relationship management for pharmaceutical and health insurance companies; gamer acquisition programs for lotteries and casinos; and Latin American expansion programs.  Her current efforts focus on market sizing, share growth and category dominance strategies for Hispanic marketers.

Beatriz and her teams optimize Hispanic market opportunity for committed clients such as Pfizer, BellSouth, McNeil Nutritionals, NY Lottery, Foxwoods Resort Casino, Genentech, Anthem Blue Cross and Blue Shield, GE Money, Gerber Life Insurance, RadioShack, ExxonMobil, and non-profits Opportunity Finance Network and Partnership for Prescription Assistance. HispanAmrica also partners with advertising agencies to integrate Hispanic strategy in their offerings, including industry leaders Harte-Hanks, DDB Worldwide, Roska Direct, Rapp Collins and others.

Prior to founding HispanAmrica, Ms. Mallory worked as an engineer at IBM, an Accenture consultant, and in technology sales at the Data Group, Exeter Software, and Persoft. A successful Hispanic and African-American entrepreneur, she shares her expertise in multicultural marketing through seminars, speaking engagements and by judging awards in the US and Latin America. Beatriz has served on several non-profit boards, and is particularly proud to serve on the Board of Trustees of the Direct Marketing Educational Foundation (DMEF), working with colleges and universities to prepare students for careers in the interactive and direct marketing industry. Her activism is propelled by a passion for developing enterprises, ideas, and people.

Beatriz holds a B.S. in Industrial Engineering & Operations Research from Cornell University, and completed graduate course work at Harvard University, Extension College. She’s fluent in Spanish, and her Portuguese and French need work. Her efforts are tirelessly supported by her family, and her extraordinary husband. A certified yoga teacher, Beatriz lives her personal philosophies of seeking equanimity, dedication to selfless service and heeding a restless intellect.

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients.  Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books.  She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division.  From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000.

Ruth serves on the board of directors of Edmund Optics, Inc.  She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and immediate past president of the Direct Marketing Club of New York.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002.  She is the author of two business books, The DMA Lead Generation Handbook, published in 2002, and Trade Show and Event Marketing, published by Thomson in 2005.  She teaches marketing to graduate students at Columbia Business School.  Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, Australia and Latin America.  She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.

Tom Turner joined the direct marketing industry in 1963 working for the late Arthur S. DeMoss at National Liberty Insurance, the largest direct marketer of insurance in the U.S. In 1965 he joined the Frank Vos Company working his way through the production and media departments into account service and finally to President and part owner of the Vos direct marketing agency.

Mr. Turner helped produce successful marketing campaigns for many clients including CBS/Colombia House, Doubleday, Encyclopaedia Britannica, IBM, Lenox Collections, MasterCard, MetLife, AARP, Vanguard Group, Nelson/Word Direct, Meredith/BH&G, National Liberty Corporation and the Arthur S. DeMoss Foundation. During his time at Vos he orchestrated one of the largest response driven campaigns in history for DeMoss — Power For Living – and generated over seven million inquires in just 100 days.

In 1984 the Vos Company was sold to SSC&B/Lintas and Mr. Turner became Chairman of Lintas/Vos Direct. He also was elected Executive Vice President and a member of the Strategy Review Board and the Policy Committee of the Lintas general agency. While there he led the direct marketing launch of Johnson & Johnson’s Acuvue Disposable Contact Lenses and their Serenity product as well as developing direct response programs for Diet Coke, Carnation and Citibank.

In 1992 Mr. Turner founded Turner Direct, Inc., a direct response agency, which he ran for 12 years. Tom’s daughter now heads the agency and he continues to serve as a consultant. In 2004 after stepping aside from Turner Direct, Tom joined the board of a non-profit worldwide missions organization called Christian Missions In Many Lands, Inc., where he now serves as their volunteer President. His responsibilities include serving hundreds of missionaries around the world and producing MISSIONS Magazine, their monthly publication.

Mr. Turner served on the board of Direct Marketing Days In New York (DMDNY) for 14 years; eventually becoming one of the four principals who ran the annual DMDNY Conference and Educational Programs. During that time he was responsible for planning the annual conference programming with over 100 topics and more than 200 industry speakers as well as for developing and executing the conference promotions.

During Mr. Turner’s 40 year career he was a frequent speaker at educational events for the DMA and DMDNY as well as client seminars. He was chosen as one of Target Marketing magazine’s “200 Most Influential Marketers” on two occasions.

Mr. Turner is a graduate of Fairleigh Dickinson University and holds a BS Degree in Accounting. He lives in Mahwah, New Jersey with his wife of 46 years, Cindy. They have two children, Cheryl and Tom, who are part of the direct marketing industry and three grand children. In their spare time Tom and his family can be found enjoying their vacation home in the Adirondack Mountains of New York.

Brian Wolfe is EVP, Consumer Marketing & Sales division of Time Inc. responsible for the circulation activity of Time Inc.’s 23 U.S. based magazines including Time, Sports Illustrated, People, Entertainment Weekly, Fortune, Money, InStyle and Real Simple.  With a combined circulation of 37 million, these titles are the industry leaders in their respective categories.  Brian has held this position since January 2003.  In addition, reporting to Brian is Time/Warner Retail Sales & Marketing, a wholly owned retail distribution company, as well as Synapse and QSP, wholly owned subscription agents.

Prior to his current position, Brian served at Time magazine as Vice President, Consumer Marketing, where he managed circulation marketing for Time’s 4 million subscribers and newsstand buyers.

In October of 1999, Brian was named President and CEO of American Family Enterprises.  In that capacity he oversaw the profitability, strategic direction and operation of this direct marketing company until February 2001.  From 1996 to 1999, Brian worked as Vice President of Consumer Marketing for Sports Illustrated.

Brian came to Time Inc. in 1984 as a Systems Analyst for its corporate circulation unit.  Two years later, he joined Fortune magazine as a Financial Manager, moving on to become Renewals Manager, Assistant Consumer Marketing Director, Consumer Marketing Director and Vice President, Consumer Marketing.  Under his direction, Fortune not only developed promising new consumer revenue streams, but significantly strengthened their core circulation economics as well.  Prior to joining Time Inc., he worked at AT&T in market research and for J.C. Penney as an Operations Research Analyst.

Brian serves on the Board of Directors for the Direct Marketing Association and is a frequent speaker at industry events.

Brian received a Bachelor of Arts Degree from James Madison University and an MBA from Virginia Tech.

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions.  Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels.

We help many of the world’s top companies build customer loyalty by better understanding what customers like, what they want and how to communicate most effectively with them.  The skills and dedication of our employees transformed Acxiom from a small data processing company into a market leader. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com