Amazon Prime Day 2021: what happened and will there be another sale?

Amazon Prime Day deals 2021

(Image credit: Future)

The Amazon Prime Day deals have now ended, with the summer event this year running from June 21 to 22. Many people are wondering if Amazon will postpone its annual sale until 2022 or if it will return in October.

Last year’s Prime Day deals were pushed back to October 13, but that didn’t seem to detract from the annual sale event’s recent momentum. Indeed,

Adobe Analytics Last year’s October event brought in $10.4 billion in sales, a new high, just missing out on the $11 billion in sales set for Prime Day 2021.

Amazon understands that interest can last all year, and with last year’s event setting a precedent for fall savings, a second Prime Day could happen in 2021. We’ll keep you up to date on all the latest October Prime Day rumors, as well as show you what happened during the summer event and look ahead to Amazon Prime Day 2022.

In October 2021, will there be another Prime Day?

With Prime Day 2021 now in the books, it’s possible that Amazon will look to double down on its efforts and bring back its fall sale. Last year’s Amazon Prime Day deals were pushed back to October 13 due to increased pressures on the online retailer’s shipping system during the summer due to the global pandemic. According to Adobe Analytics, such a significant timeframe shift didn’t hurt Prime Day’s earnings, instead resulting in a record-breaking period of sales.

If that happens, another event is likely to take place in the middle of October, around the same time as last year’s October 13 sale. For the time being, Amazon hasn’t said whether or not another Prime Day is in the works, so we’ll keep an eye on it and bring you all the latest rumors right here.

Otherwise, all attention falls to those Amazon Black Friday deals and Amazon Cyber Monday dealslate November to save you a few quid in the run-up to the holidays

Amazon Prime Day 2022: what to expect

If there isn’t another Prime Day in October, we’ll have to wait until Amazon Prime Day 2022 to get more site-wide discounts. Amazon deals That means the event for next year is already looking promising, but what can you expect to see on Prime Day 2022? Every year, they get better, with a wider range of products receiving price reductions and larger savings on premium items.

We’ve already seen Echo smart speakers drop to new low prices this year, but by next year, those discounts may be similar to those of the previous generation (around $20). The easiest discounts to predict are on Amazon’s own line of smart home devices and tablets. We also expect more discounts on Fire tablets, Kindles, and brands such as Blink, Ring, and Eufy. Every year, the vast majority of Amazon’s first-party products set new low prices, and we expect this trend to continue in 2022.

Amazon’s laptop deals are notoriously lacking in variety, especially in the lower mid-range ($300 – $500). In 2021, Prime Day laptop deals outperformed those of the previous year, and we expect this trend to continue. We expect laptops to become more of a focus for Prime Day 2022 as the pressures from the global pandemic’s demand surge ease. This year’s selection was slightly better, with some good deals in this price range, but we were still limited to cheap Chromebooks, premium ultrabooks, and gaming laptops.

The quality of Prime Day 2022’s deals will be determined by Apple’s own release schedule, as while older models see some great deals when a new generation is released, older models’ stock runs out quickly. However, if you’re planning to buy a new Apple device, you’ll need to act quickly.

With new M1 Macbooks on the way, and the M1 iPad Pros having had plenty of time to mature on the shelves (and perhaps a new generation already out in the wild) by next year, we could see even better deals on Apple devices during Prime Day 2022. However, if new models are released too early or too late in the year, we may find ourselves caught in the middle.

When a new model is released, these products are heavily discounted, but they tend to fly off the shelves and stay off them. This year, Amazon didn’t sell any 2020 iPad Pros or older 2020 MacBooks during Prime Day, so if we’re too far away from a new generation, these discounts may be hampered.

What happened on Amazon Prime Day 2021?

This year’s Amazon Prime Day had a lot to offer, including discounts on everything from headphones to the Nintendo Switch. However, some categories performed better than others.

We saw few discounts on LG and Samsung’s 2021 models, as well as returns on older 2020 models. On Amazon Prime Day this year, if you wanted a 4K TV, your options were limited to the retailer’s own Fire-enabled displays. Laptop deals, for example, were available with slightly better discounts than we expected, whereas 4K TV deals didn’t appear to have the variety or quality of discounts that we were used to.

Of course, Amazon’s best-selling devices were the Echo and Echo Dot, which both saw new low prices of $59.99 and $24.99, respectively. However, we saw some fantastic discounts on the previous generation Echo Show 5 and Echo Show 8 smart displays, which met or even beat previous discount records.

Below are all of the best Amazon Prime Day deals we found this year.

The best Amazon Prime Day deals from 2021

Amazon Echo Dot (4th gen):


$24.99 at Amazon

Save $50 –
A massive 50% discount on the best-selling Echo Dot was our favorite Prime Day device deal. This dropped the price of Amazon’s latest smart speaker to just $24.99, the lowest we’ve seen and a fantastic deal for this Alexa-enabled, feature-packed speaker.

Amazon Echo (4th Gen):
$59.99 at Amazon
Save $40 –
The smart speaker produces rich sound that adapts to any room and can be used as a smart home hub when combined with Amazon Alexa. If you need more power, Amazon had the 4th Generation Echo smart speaker on sale for $59.99, which was a new low.

Sony WH-1000XM4 headphones:
$237 at Amazon
Save $111 –
We think they’re fantastic, and they deserve to be at the top of our list of the best headphones for 2021. They also outperformed their previous record low of $278 by a wide margin at $237. In a lightweight, comfortable design, these wireless headphones deliver excellent noise-cancellation and surprisingly good sound quality.

Sony A8H BRAVIA OLED 4K Ultra HD Smart TV: 65-inch Sony A8H BRAVIA OLED 4K Ultra HD Smart TV:
$1,798 at Amazon
Save $700 –
This stunning OLED TV has a stunning picture and excellent sound quality, as well as an ultrawide viewing angle, making it an excellent choice for a home theater upgrade, especially at this low price.

iPad 8th generation (32GB):
$299 at Amazon
Save $30 –
Nonetheless, with $30 off, you were getting a new low price, and stock seemed to hold up well across the board. On Prime Day, Amazon reinstated the $299 price for the 8th generation iPad, which had been in effect for a few months.

Samsung The Frame 43-inch 4K TV:
$797.99 at Amazon
Save $202:
In this year’s Prime Day deals, the premium 2021 Samsung Frame 4K TV received its first ever price reduction, dropping to just $797.99. Before these sales, we hadn’t seen Amazon discounting this high-end Quantum HDR display, so you were getting a great deal.

AirPods Pro:
$189.99 at Amazon

Save $60 –
You had a second chance to get these premium ANC earbuds for an extra $10 off during Prime Day, but they quickly sold out. We hadn’t seen the AirPods Pro drop below $189.99 in a long time, and they’d been stuck at $199 for a few months.

Apple MacBook Air (M1, 2020):
$899 at Amazon
Save $100 –
After weeks of being stuck at $949, the M1 MacBook Air was reduced to its all-time low price of $899 during this year’s Prime Day deals. An additional $49 discount was added to this deal at checkout.

Samsung Galaxy Buds Pro:
$169.99 at Amazon
Save $30 –
The Buds Pro were only released earlier this year, which is why this $30 discount was so impressive – especially given that it appeared the week before Prime Day. We’d seen this price before, but the ANC true wireless earbuds had never been less than $169.99 in their brief existence.

Apple iPad Air (2020):

$519.99 at Amazon

Save $80
As a result, this was a fantastic opportunity to get a great tablet at a great price. – This was the lowest price we’d ever seen on Amazon for the excellent iPad Air 4, and the $519.99 sale price has since vanished. View Deal

Marvel’s Spider-Man: Miles Morales Ultimate Edition:
$49.99 at Amazon
Save $20 –
The Ultimate Edition includes Marvel’s Spider-Man Remastered, allowing you to play both of Insomniac Games’ critically acclaimed Spider-Man games on your PlayStation 5. With this fantastic Prime Day deal, you can save 29% on Marvel’s Spider-Man Miles Morales Ultimate Edition.

iRobot Roomba 614 Robot Vacuum:
$211.49 at Amazon
Save $38 –
The Roomba 614 has a lot of cleaning power, but you won’t have to spend a lot of money on fancy extras because this machine just gets the job done. This Roomba deal was great for those who wanted to keep things simple, with $38 off.

Samsonite Omni PC Luggage: from
$105 at Amazon
Save $34.50
If you prefer, there are also two and three-piece sets available. This one flew under the radar on Prime Day, and it has a slew of positive user reviews to back it up. – The 20-inch carry-on version of Samsonite’s super-popular hardback expandable luggage was discounted by 24%. It comes with spinner wheels for easy mobility, as well as a scratch-resistant shell, side-mounted locks, and a 10-year warranty.

Amazon Prime Day deals FAQs

When is Amazon Prime Day?

Amazon Prime Day 2021 took place from June 21 to 22, with 48 hours of free shipping. daily deals However, another Prime Day may occur later this year, and if so, it will most likely occur in the middle of October. – which is a bit earlier than in previous years.

What is Amazon Prime Day?

The annual sale offers discounts on everything from the latest technology to homeware, fashion, personal care, and garden furniture for 48 hours. These Prime Day deals, however, are only available to Prime members, so you’ll need to sign up. Amazon Prime Day is quickly becoming one of the year’s most popular sales events. Prime free trial before things kick off.

What steps do you take to get ready for Amazon Prime Day deals?

It’s worth making sure you know exactly what you want from Prime Day deals, whether you’re hoping for big TV price drops or a new laptop.

There will be a lot of prices and specifications flying around in the heat of the moment, and in order to get the best Prime Day deals, you’ll need to know exactly what you’re looking for. That means looking beyond the brand or model you want and noting the specifications and features that are most important to you.

Plus, your first choice model may not be discounted, so you’ll need to figure out which features you’re willing to forego for a lower price and how much you’d be willing to spend above your budget if a slightly higher price came with a lot of extra value.

That also entails conducting some preliminary research into the range of prices to be expected. Camelcamelcamel is a good place to start looking for the lowest prices on your desired items, as well as their Prime Day deals from the previous year. Aim for a middle ground between these two prices, as factors such as demand, launch dates, and any new releases since Prime Day last year may have an impact on both.

What’s the best way to find the best Prime Day deals?

The best Amazon Prime Day deals aren’t always obvious at first glance. They do, however, sell out quickly, so you’ll need to plan ahead. Here are our top recommendations for getting the best Prime Day deals.

1. Find an Amazon Prime free trial… Although Amazon Prime Day is technically exclusive to Prime members, Amazon frequently offers free trials in the run-up to the event to ensure that it has the largest possible customer base. If you haven’t already done so, you can sign up for a free trial up to three weeks in advance, but make sure to time your membership to coincide with the Prime Day dates once we have them.

2. … but don’t rely on itMore retailers participated in Prime Day-style sales last year in an attempt to steal a piece of Amazon’s pie. This year, we expect stores like Walmart and Best Buy to run their own promotions during the same time period, which means you’ll want to shop around for the best Prime Day deals, as some may not be available on Amazon at all.

3. Know what you want to buy…If you’re coming into Amazon Prime Day with a specific prize in mind, you’re already in a great position to save money. Check the specs, features, and any design considerations you’re looking for ahead of time, and if possible, try out some options in-store so you know exactly what you want on the big day. Knowing what you want to buy allows you to filter through to the exact product you’re looking for without wasting time sifting through the flash sales.

4. … but stay flexibleIf there aren’t any discounts on the model you want, you’ll waste a lot of time looking for them – and you might miss out on more valuable Prime Day deals in the process. However, you should not make the mistake of assuming that the TV or tablet you want will be on sale. It’s great to have a specific brand and model in mind, but consider what you want to get out of it and be flexible with these specifications and features to get the best deal.

Similarly, you’ll want to leave some room in your budget for flexibility. While it’s never a good idea to get carried away and overspend, it’s worth looking around at similar-specced models to see if you can’t get a better deal by spending an extra $10 or $20.

5. Get in there early…High-profile discounts on the year’s hottest tech tend to sell out quickly, so don’t wait too long if you find the perfect deal. When Prime Day arrives, you’ll want to be one of the first people through the doors to give yourself the best chance of finding the best deals.

6. … but check back throughout the eventThroughout the entire sales window, new deals are released, so you might find a better option worth canceling your original order for. Just because you got your dream deal right away doesn’t mean Amazon is finished with you.

Should you wait for Amazon Prime Day or Black Friday?

Both Amazon Prime Day and Black Friday offer discounts on similar devices, but there are a few distinctions between the two sales events that affect both the value on offer and the ease with which you can get the deals into your cart.

On Prime Day, the amount of competition among shoppers is significantly reduced, which means that deals are generally easier to find, price check, and won’t run out of stock as quickly. Amazon Prime Day deals are primarily focused on Amazon, with competitors such as Best Buy and Walmart vying for attention.

However, because there is more competition between retailers in November, we tend to see slightly heavier discounts. That means putting in more effort to ensure you’re getting the best deal possible, as well as keeping an eye out for limited-stock flash sales to compensate for the majority of the lowest price records. Black Friday, on the other hand, is spread across a much wider range of retailers, often with slightly lower prices and a wider range of brands on sale.

If that’s the case, we wouldn’t advise waiting too long for a discount. There’s no guarantee that prices will be any different come Black Friday, and with so much competition, you’ll be less likely to find the best deals before they’re gone. Of course, you may simply desire your technology sooner.

What happened with the Prime Day deals from the previous year?

It made sense: consumers were experiencing a downturn in the economy over the summer, and the delay gave Amazon time to deal with the massive surge in orders that had occurred during the lockdown. Last year, Prime Day was postponed until the 13th and 14th of October, a first for the sixth annual shopping event.

Despite concerns about stock and shipping during the pandemic, Prime Day was even bigger than the year before, with an additional $3.24 billion in merchandise sold worldwide.

What did people buy for the $10.4 billion worth of goods that were sold? In any case, according toAmazonThe best-selling products worldwide were (as expected) Amazon’s own devices: the Echo Dot and Fire Stick 4K, according to our data.

Robot vacuum cleaners, in particular, were a popular item on our website. The iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones, and Fitbit Versa 2 smartwatch were among the other best-selling items.

Tabs is a Deals Editor at TechRadar, where she brings you the best deals on the hottest tech, including gaming, laptops, tablets, and more in the US and UK. She specializes in gaming hardware and computing and is happiest with a DualSense controller in her hand. She’s also contributed to GamesRadar, Tom’s Guide, and T3 and is happiest with a DualSense controller in her hand.