Amazon Prime Day 2021: will there be another sale?

Amazon Prime Day deals 2021

(Image credit: Future)

This year’s Amazon Prime Day took place on June 21 and 22, but now that it’s over, many people are wondering if the retailer will ramp up its efforts in 2021. The move kicked off a three-month sale frenzy that lasted from early autumn to Black Friday and Christmas. Last year’s Amazon Prime Day deals were pushed back to October 13 due to increased pressures on the online retailer’s shipping system during the summer due to the global pandemic.

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Last year’s October event brought in $10.4 billion in sales, and Prime Day 2021 brought in $11 billion. That means an October event is still a very profitable proposition for the retailer, and now that it has established that interest can be sustained throughout the year, we may be entering a new era of double Prime Days.

Amazon might want to bring back its October event in 2021, and given the huge success of the June event, Prime members might want to keep their subscription for a few more months. We’ll keep you up to date on all the latest October Prime Day rumors, as well as show you what happened during the summer event and look ahead to Amazon Prime Day 2022.

In October 2021, will there be another Prime Day?

Amazon may be looking to replicate its success and double down on its Prime Day earnings in 2021 now that it knows it can attract such attention during the autumn months. Last year’s October date had no effect on Amazon Prime Day’s growing popularity. Despite the logistical move later in the year, the retailer had a record-breaking year (before June 2021).

If that happens, another event is likely to take place in the middle of October, around the same time as last year’s October 13 sale. For the time being, Amazon hasn’t said whether or not another Prime Day is in the works, so we’ll keep an eye on it and bring you all the latest rumors right here.

Amazon Prime Day 2022: what to expect

The date for Amazon Prime Day 2022 hasn’t been set yet, and we’re still hoping for another chance at the sales in October 2021, but given how popular the event has become in recent years, there’s plenty to look forward to next year as well.

Of course, we can expect more discounts on Amazon Echo, Fire, and Kindle devices, with the fourth-generation Echo speakers possibly falling to the same price point as the third-generation (under £20). Blink, Ring, and Eufy products, on the other hand, are likely to see their prices drop again come Prime Day 2022.

We saw Amazon gain traction with its laptop deals this year, and as the global pandemic’s increased demand subsides in 2022, we may see even more discounts in this category. Typically, Amazon sells gaming laptops, high-performance ultrabooks, and a few low-cost Chromebooks, but by summer 2022, we should see more mid-range devices priced between £300 and £500.

With new M1 Macbooks on the way, and the M1 iPad Pros having had plenty of time to mature on the shelves (and possibly a new generation already out in the wild) by next year, we can expect even better Apple device prices on Prime Day 2022.

However, timing is crucial in this case, and it is heavily reliant on Apple’s own release schedule. When a new model is released, these products are heavily discounted, but they tend to fly off the shelves and stay off them. This year, Amazon didn’t sell any 2020 iPad Pros or older 2020 MacBooks during Prime Day, so if we’re too far away from a new generation, these discounts may be hampered. We may also be caught between launches if new models arrive too early or too late in the year.

As a result, next year’s sale event is already looking promising. In general, however, Amazon Prime Day is becoming more and more popular with each passing year, with more products on the shelves and deeper discounts.

What happened on Amazon Prime Day 2021?

In 2021, Amazon Prime Day deals were available on a variety of products, including laptops, 4K TVs, headphones, and the Nintendo Switch, as well as home appliances like the Nest thermostat. robot vacuumsWhile some categories outperformed others, Amazon’s Echo devices were the clear winners in this category. Over the summer, the retailer slashed the prices of the fourth-generation Echo and Echo Dots to new lows, along with some great deals on the Echo Show 5 and Echo Show 8. ..

Fire tablets and Kindles received their own record-breaking discount, with the Fire HD 8 and Kindle Paperwhite receiving special attention. The cheapest Fire 7, on the other hand, was conspicuously absent from the proceedings, not dropping a single penny throughout the event.

This year, Amazon Prime Day surprised us with a few high-quality laptop deals, which is impressive considering previous attempts in this category have failed. On Amazon Prime Day this year, if you wanted a 4K TV, your options were limited to the retailer’s own Fire-enabled displays. 4K TVs, on the other hand, took a hit, with few discounts on LG and Samsung’s 2021 models and sales on older 2020 models returning.

Below are all of the best Amazon Prime Day deals we found this year.

The best Amazon Prime Day deals in 2021

Echo Dot (4th generation):


£24.99 at Amazon
Save £25 – During Amazon’s Prime Day deals event this year, the latest Amazon Echo Dot was reduced to a new low price. The smaller version of the smart speaker is available for just £24.99, which is £4 less than its previous low.

Amazon Echo (4th Gen):
£54.99 at Amazon
Save £35 –
If you wanted more power from your smart speaker, Amazon also had the latest Echo on sale for £54.99, which was a brand new low price. The smart speaker produces rich sound that adapts to any room and can be used as a smart home hub when combined with Amazon Alexa.View Deal

Amazon Echo Show 5 (2019):
£39.99 at Amazon
Save £40 –
During Amazon Prime Day, the previous generation Echo Show 5 was reduced to £39.99, before returning to £49.99 shortly after the event ended. That was ideal if you wanted to build a more visual smart home for the least amount of money possible, especially since we haven’t seen any discounts on the new 2021 release yet.

Amazon Echo Show 8 (2019):
£59.99 at Amazon
Save £40 –
Over Prime Day 2021, the previous generation Amazon Echo Show 8 was also seeing its own record low prices. The larger model not only gives you more screen real estate, but it also boosts the resolution, which is ideal if you plan to use your device for video calls as well as smart home control.View Deal

Samsung Crystal 4K UHD Smart TV, 43-inch (2021):
£449 at Amazon
Save £100 –
Over Prime Day, Amazon offered a £100 discount on this 2021 Samsung 4K TV, but the price quickly jumped back up to £449 once the clock struck midnight. Even so, considering this is one of the first discounts this model has received, it was still a great deal.View Deal

LG OLED CX 48-inch 4K UHD Smart TV: LG OLED CX 48-inch 4K UHD Smart TV: LG OLED CX 48-
£1,099 at Amazon
Save £176 –
This premium 48-inch TV comes with 4K HDR, an OLED panel, Dolby Atmos, HDMI 2.1, and ThinQAI technology for just £10 more than the lowest price we’d seen. The TV is available for £1,099 during this sale. For Amazon customers, this LG OLED TV was a fantastic deal.

Asus Vivobook 14-inch laptop:
£199.99 at Amazon
Save £50 –
If you’re looking for a basic browsing machine, 4GB of RAM and 64GB of storage would suffice, and you’d even get a year of Office for free. Before Prime Day, we had never seen this 14-inch laptop at Amazon for less than £199.99.

Microsoft Surface Laptop Go (Core i5, 128GB):
£589 at Amazon
Save £110 –  
The Microsoft Surface Laptop Go is a budget-friendly laptop with good specs and a stylish, premium design. For Prime Day, it was reduced by £110 to just £589, a savings of £20 over the previous record low of £609, making it excellent value for what you get, even if the storage is limited.

Asus VivoBook 14-inch laptop (Core i5, 512GB):
£599.97 at Amazon
Save £100.02 –
Not only does it have a beautiful metal chassis, but it also has an Intel Core i5 processor, 16GB of RAM, and a 512GB SSD, making it a very powerful laptop. This Asus VivoBook wasn’t cheap, but if you’re looking for a mid-range laptop that can compete with most ultrabooks, it’s an excellent choice.

Sony WH-CH510 headphones:
£32.99 at Amazon
Save £17 –
For that money, you got 35 hours of battery life, a built-in microphone, and decent audio performance that will suit most casual users perfectly. These Sony headphones are an excellent choice for anyone looking for a low-cost pair of headphones. Originally, they would have cost £50, but Prime Day brought them down to an incredible £32.99.

Sennheiser Momentum 2.0 wireless headphones:
£75 at Amazon
Save £24.99 –
You were getting excellent value for money here, with powerful audio and a comfortable fit. This was a new low for the Sennheiser Momentum wireless earbuds, and it had only been available for a few months.

Sony WH-1000XM3 Noise Cancelling Wireless Headphones:
£195 at Amazon
Save £132 –
Sony’s over-ear headphones combine excellent noise cancellation, high sound quality, and long battery life into one fantastic package, making them a highly recommended pair of headphones at this price. This was also the cheapest these cups have ever been, just beating the previous record of £201 by a whisker.

Bose QuietComfort 35 II wireless noise cancelling headphones:
£179.99 at Amazon
Save £20 –
While you were only saving £20 here, Prime Day slashed the price to an all-time low. The Bose QuietComfort 35 II headphones are a great buy and frequently appear in these types of sales. Yes, these headphones are a little older now, but they were still a great deal here.

JBL Flip 5 bluetooth speaker:
£89.98 at Amazon
Save £30 –
While this wasn’t the lowest price we’ve ever seen (it’s previously been as low as £69.99), it was a significant £30 discount on a speaker that ranks fourth in our rankings. Every year on Amazon Prime Day, this wildly popular speaker makes an appearance in some form. best bluetooth speakers With a punchy, engaging sound, a 12-hour battery life, and, most importantly, an IPX7 rating, you can use this in the rain without fear of damage. a guide

Fitbit Charge 4:
£99 at Amazon
Save £20 –
If you’re looking for a slim fitness tracker with a long-lasting seven-day battery and a variety of monitoring apps, this was a great deal. The Fitbit Charge 4 was previously available for a record low £99 on Prime Day, but it quickly jumped back up to £109 the next day.

iPad (2020) – 32GB:
£299 at Amazon
Save £30 –
Given that the lowest price we’ve ever seen this model go for was £309, and that sales price was already a recent development, this was a great deal – while supplies lasted. This device is rarely available in the UK, and this was the first time we saw it for less than £299.

Samsung Galaxy Tab S7 Wi-Fi (128GB):
£519 at Amazon
Save £170 – The Tab S7 is one of the lightest and thinnest tablets available today, weighing only 498g and allowing for comfortable browsing and bingeing. Prices vary depending on the color you select, but for some models, this was a record low price. It also comes with an S Pen for easy note-taking. Samsung makes the best Android tablets today, and Prime Day offers a £100 discount on the 128GB model.

Surface Pro 7, Intel Core i5, 8GB RAM, 128GB: Microsoft Surface Pro 7, Intel Core i5, 8GB RAM, 128GB:
£649 at Amazon
Save £250 –  
This could be the best Surface Pro 7 deal we’ve seen, with the price reduced to £649, which is £10 less than the previous record low. It has good specs, including 8GB of RAM, though the SSD is a little small.


Samsung Galaxy S21 SIM-free: £769 £599 at Amazon
Save £169 –
The Samsung Galaxy S21 was reintroduced with a £600 price tag, but only in pink. While color options were limited, this was one of the lowest prices we’d seen for this device unlocked.

Samsung Galaxy S21 Plus 128GB SIM-Free: £949 £749.99 at Amazon
Save £200 –
You could save £200, bringing the total cost of this phone down to £754. The Galaxy S21 Plus, the middle device in Samsung’s S21 series, is frequently overlooked in sales, but it had one of the best smartphone discounts of Prime Day. That’s it. just This is under the regular Galaxy S21’s original RRP.

Ecovacs Deebot N79S robot vacuum cleaner:
£139.98 at Amazon
Save £108 –
You were getting a fantastic robot vacuum for a fantastic price – the lowest we’d ever seen. In fact, Amazon hasn’t slashed the £249 RRP in a long time, so this was a must-see.

Ecovacs OZMO920 robot vacuum cleaner with mop:
£299 at Amazon
Save £150 –
Not only are you getting a powerful vacuum with WiFi connectivity, but there’s also an onboard mop for hard floors. Previous sales had only brought this Ecovacs 2-in-1 robot vacuum cleaner and mop down to £360, but Prime Day knocked another £60 off the price.

Amazon Prime Day FAQs

What is Amazon Prime Day?

Amazon Prime Day is an annual two-day deals extravaganza open only to Prime members (though non-Prime members can participate for free). 30-day trial of Prime). You’ll find daily dealsOn everything from televisions and laptop computers to kitchen appliances, home and office furnishings, fashion, and more.

When is Amazon Prime Day?

Amazon Prime Day is usually held in the summer, but the date in 2021 is a little earlier than usual, on June 21. Due to the global pandemic, last year’s sales event was postponed, resulting in Prime Day kicking off in October and essentially kicking off a whole season of discounts leading up to the holidays.

What’s the best way to find the best Prime Day deals?

1. Grab an Amazon Prime free trialCloser to the event, Amazon is likely to offer free Prime trials, which means you’ll be able to take advantage of the savings while also getting some extra Prime Video time. If you aren’t a Prime member yet, you are still eligible for this year’s Prime Day discounts.

2. Know what you want to buy, but be open to new ideas.That way, you’ll be able to tell how good that discount is while remaining flexible enough to know whether you should go with a different model. To win, you’ll need a clear understanding of exactly what you want to get out of Amazon Prime Day.

If you need a new 4K TV, for example, look at what features each brand offers, perhaps go in-store to see a few (Currys is great for displaying side-by-side comparisons), and choose a few options you’d be happy to buy. Learn about their prices and how cheap they can be so you can spot a good deal on the spot.

However, it’s also worth considering which features you could give up in order to improve the specs that matter most to you – you don’t want to miss out on the best Prime Day deals because the model you wanted isn’t available.

3. Keep some of your budget’s flexibility.However, having a little wiggle room above your maximum spending limit will help you find the best deals. Obviously, getting caught up in the moment and spending a lot of money for the sake of a good deal is never a good idea.

If you’re looking for a laptop, for example, a super low price on a 32GB Chromebook might tempt you. The best Prime Day deals aren’t always on the cheapest items, but on the next level up that provides so much more without raising the price too much. However, if the 64GB model costs only £20 or £30 more, it’s a much better investment.

4. Arrive early, but stay for the duration of the event.This will give you first access to Amazon’s biggest discounts on the first day, and because many of the hottest Prime Day deals tend to sell out quickly, you may need to act quickly. When the big day arrives, we suggest getting to Amazon as soon as possible.

However, just because you were able to get a fantastic deal right away doesn’t mean your work is done. Throughout the two-day event, Amazon will release a slew of high-profile deals, so keep checking back in.

5. You’re not limited to Amazon – price comparison and price matching are available.These days, we see an increasing number of retailers offering competing discounts, and the extra competition often drives prices even lower. Amazon Prime Day isn’t just for Amazon customers. It’s worth checking to see if other stores are beating your Prime Day deals, but even if they aren’t, some stores, such as Currys, will offer price matching guarantees, and you might even get some extras.

What should I do to get ready for Amazon Prime Day?

Whether you need to look for a different TV or laptop because the one you want isn’t on sale, or you see another price that might be a better deal, the research you do now will help you navigate Amazon’s loft aisles on the big day. Because Amazon Prime Day sales move quickly, doing your homework on the products you want, the features and specs you want, and the price you should expect to see can pay off big once you’re in the thick of it.

This will allow you to find a second or third option, broadening your search for the best deals available that day. Whether you’re looking for a new TV, laptop, or pair of headphones, take some time to figure out which features and specs are essential and which are just nice-to-haves. First and foremost, determine exactly what you require and desire from Amazon’s Prime Day deals.

After that, make sure to weigh your options. You can make use of a program called This entails determining the lowest price these models have ever been, as well as the price they were at during Amazon Prime Day last year. CamelCamelCamel as a starting point for this information. 

Discounts are common, and you may be able to walk away with the perfect deal before the competition heats up. We recommend keeping a close eye on your chosen products in the run-up to the big event once you have a good idea of what might be on offer and what the best Prime Day deals look like for you.

Should you wait for Amazon Prime Day or Black Friday?

However, there are some key differences in how each sale period operates that can affect how easy it is to find deals and whether you can get them before they sell out. Generally, the same devices are discounted during Black Friday and Amazon Prime Day sales. While last year’s offers were a little closer together due to Prime Day’s delayed date, it’s worth thinking about whether you should wait for November’s sales in 2021.

The Prime Day deals are obviously limited to Amazon, which means that the majority of the discounts are only available at one retailer and those attempting to compete with them. Deals are easier to come by, and price checking is much quicker, so you’re less likely to miss out on hot items that are selling out quickly.

Black Friday, on the other hand, spans a wide range of retailers, offering far more variety and a larger pool of competitors. Because retailers are competing with each other rather than just Amazon, prices are likely to fall even further. However, with flash sales offering the lowest prices and plenty of eyes on the stores, you may not be able to get the deal you want.

If you need your tech right away, you can rest assured that, even if prices drop on Black Friday, you’ll have a much better chance of getting those deals in the summer. While you may be able to save a few pounds in November, Amazon Prime Day deals are far more likely to provide you with the best deal.

What happened on Prime Day last year?

The Amazon Prime Day sales event was postponed from last year to October 13-14. As a result, Prime Day kicked off the holiday shopping season, prompting many of Amazon’s competitors to start their sales even earlier than usual in an attempt to reclaim consumer spending.

Much of this increase can be attributed to Prime Day’s proximity to the holiday season, but the pandemic also influenced shopping habits, with more people shopping online in 2020 than ever before. Despite some concerns about stock and shipping during the pandemic, the event outsold the previous year’s by $3.24 billion dollars.

According to Amazon The iRobot was another best-seller. The best-selling products worldwide were Amazon’s own devices: the Alexa-enabled Echo Dot and Fire Stick 4K, according to our data. Roomba Robot vacuum cleaners, in particular, were a popular item on our website. Fitbit Versa 2 smartwatch, Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones, and Bose QuietComfort 35 II wireless headphones

Tabs is a Deals Editor at TechRadar, where she brings you the best deals on the hottest tech, including gaming, laptops, tablets, and more in the US and UK. She specializes in gaming hardware and computing and is happiest with a DualSense controller in her hand. She’s also contributed to GamesRadar, Tom’s Guide, and T3 and is happiest with a DualSense controller in her hand.