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Black Friday

Black Friday is home to deals on popular Apple products. While Apple typically adds gift cards to select purchases, many third-party retailers like Walmart, Best Buy, Target, B&H and Adorama will drop Apple prices.

● Black Friday 2021 falls on November 26
● Expect earlier sales and inventory shortages
● Track the best Apple prices

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Black Friday 2020 provided plenty of Apple deals. While we await official Black Friday 2021 specials, there are still plenty of discounts going on today at third-party retailers like Amazon, Adorama, Expercom, Walmart, Best Buy, and B&H.

Best Early Black Friday Deals

Aggressive discounts are going on right now, with many promotions available exclusively for AppleInsider readers. Here are a few highlights:

Black Friday calendar

Black Friday Deals

Daily Deals

Find Discounts on Every Apple Product

Current Apple Price Trackers

Black Friday 2021 may be a couple of months away, but there are still plenty of Apple deals that can save you hundreds of dollars on your Mac, iPad or Apple Watch purchase today. Be sure to visit the AppleInsider Price Guide for the  on fan-favorite devices.


Apple AirPods have been a hot product on Black Friday and the same is expected for 2021. AirPods prices have already dipped to $109 this October and we expect Gen 2 models will hit $99 if inventory is available.

We’ll be tracking the best AirPods Black Friday deals throughout Q4 2021.

Apple AirPods Pro in case

AirPods Pro Discounts

Use coupon code APINSIDER with this pricing link in the same browsing session.

MacBook Air

Apple’s popular ultraportable notebook is always a fan favorite during the holidays, considering its budget-friendly price. Making it even more attractive are exclusive discounts knocking up to $164 off the latest MacBook Air with Apple’s M1 chip. In addition to deals on the systems themselves, AppleCare is also marked down at select retailers. Find the best MacBook Air Black Friday deals in our Price Guide.

Apple MacBook Air in Space Gray

M1 MacBook Air

Use coupon code APINSIDER with this pricing link in the same browsing session.

MacBook Pro

The robust MacBook Pro will be discounted on Black Friday and Cyber Monday at a variety of Apple resellers. Current early Black Friday MacBook Pro deals knock up to $600 off the high-end MacBook line, all of which are tracked in our roundup. You can also compare prices easily across leading Apple retailers in our Mac Price Guide

Past Apple Black Friday Sales

Past Apple Black Friday Sales With Black Friday comes some of the year’s best deals on computers and electronics, including Apple devices. Historically, third-party retailers have offered steep instant discounts on a wide range of Apple products, from iPad to MacBook Pro, typically beating Apple Store promotions. In most years, including 2020, Apple issued gift cards with qualifying products, while Apple Authorized Resellers offered even bigger cash discounts on select items.

Apple Black Friday FAQ

When is Black Friday 2021?

When does Black Friday start?

Although Black Friday officially starts on November 26, 2021, sales often start sooner with retailers launching pre-Black Friday deals as early as mid-October and online Black Friday deals going live on Thanksgiving Day.

Why is it called Black Friday?

The term Black Friday originally referred to the crash of the U.S. gold market on September 24, 1869.

However, in a shopping context, the name was used in Philadelphia in the 1950s. Philly police first used the term to describe the chaotic shopping day when they had to work long hours and weren’t allowed to take the day off.

Philadelphia stores didn’t like the term and tried to rebrand it as “Big Friday.” Retailers tried a different form of rebranding in the 1980s, erroneously explaining that it was the day when businesses, previously operating at a loss throughout the year, got “back in black.” Neither attempt at rewriting history caught on.

The name spread gradually. In the 80s, media coverage started to grow, and people nationwide began using the term more frequently. By the 90s, it increasingly became a household name for the day after Thanksgiving and kickoff to the holiday shopping season.

How will the COVID-19 pandemic affect the next Black Friday?

During the pandemic, huge crowds cramming into stores would have posed a significant health risk. Rather than risking superspreader events, retailers in 2020 focused more on online sales and earlier deals, with less emphasis on door-busting in-store sales.

Inventory constraints have already been creeping up and toy makers, in particular, have mentioned parents should brace for limited supply and more expensive toys during the holiday season.

Does Apple have Black Friday sales?

Apple does offer Black Friday deals, but historically the promotions have offered shoppers free Apple gift cards with select purchases instead of reduced Apple prices.

In 2020, Apple included gift cards ranging from $25 with the purchase of an Apple Watch Series 3 or AirPods up to a $150 gift card with select Mac purchases.

Apple resellers typically shave hundreds of dollars off Macs and even iPads, beating Apple’s own Black Friday deals. Expect something similar in 2021.

Can I expect better Apple deals from other retailers?

Third-party retailers will typically give you the best Apple deals.

Significant savings on Apple products can bring in crowds, so retailers like Target, Walmart, and Best Buy often use deals on products like iPad, Apple Watch, and AirPods to drive customers into their stores. Their goal is for buyers to do the rest of their shopping there at the same time.

Look at historical data, in 2020, Best Buy took $70 off the 10.2-inch iPad, Amazon had AirPods Pro for $169.99, and B&H took $100 off the new 13-inch MacBook Pro with M1 chip

When is the best time to shop for deals?

Physical and online vendors typically save their best deals for the day of Black Friday. However, to prevent unsafe crowds during the pandemic, stores offered aggressive online deals in the days and weeks leading up to Black Friday 2020.

Since stores had a greater online emphasis in 2020, the best bet was to pounce as soon as you saw a low price on something you wanted, regardless of the timing. The best deals on the most in-demand products sold out quickly at popular retail outlets like Amazon, Walmart, Best Buy, and Target.

Which retailers have the best Apple deals?

Until all the big stores have released their deals, there’s no way to know for sure. Sale flyers frequently begin leaking in the preceding weeks.

Some of the most well-known retail outlets like Amazon, Target, Walmart, and Best Buy offer eye-catching Apple sales. If you have a membership, you can also keep an eye on warehouse clubs like Costco and Sam’s Club. Other Apple Authorized Resellers like B&H Photo, Adorama, and Expercom frequently have steep discounts on Macs and other Apple gear, with many of the season’s best deals available exclusively to AppleInsider readers.

AppleInsider will continue to track all the best sales in Black Friday 2021, so be sure to check in regularly and bookmark this page to make sure you’re first to see the best Apple Black Friday deals.