MacBook Pro is expected to get the chip from Apple


Apple will hold a launch event on Monday to announce new products, such as a redesigned MacBook Pro.

Apple has an opportunity to fuel the continued momentum of its Macs ahead of the holiday shopping season, especially as it is expected to announce more computers that run on its own chips rather than Intel processors.

Recent computers powered by the company’s powerful M1 processor have “fueled” Mac growth, Apple Chief Executive Tim Cook said in June. In the last three quarters ending in June 2021, Apple sold $ 26 billion in Macs, almost 33% more than the $ 19.59 billion it sold in the same period last year. “In fact, the last three quarters for Mac have been its best three quarters,” Cook said in June.

Before the pandemic, which boosted sales of new computers, many customers and analysts were concerned that Apple was neglecting the Mac in favor of newer and faster-growing companies like the Apple Watch and iPhones. But Mac computers are still essential to Apple. Developing iPhone apps on a Mac is only possible through Apple’s Xcode software, for example, and the Mac is still a bigger business than the iPad.

Last month, Apple announced and subsequently released new iPhones, iPads, and Apple Watches, leaving Apple’s Mac lineup as the remaining primary product line that hasn’t been updated this fall. The larger 16-inch MacBook Pro, Apple’s highest-end laptop, hasn’t been updated since 2019 and currently uses Intel processors instead of newer Apple chips.

A complete transition

If Apple announces new MacBook laptops on Monday, it will be the culmination of a two-year transition to completely revamp the entire Mac lineup.

Since 2019, Apple has been replacing Intel processors inside Macs with their own processors, called M1s, which provide longer battery life and allow Apple to more closely integrate its hardware and software. Chips from Apple also enable new functions while providing enough power to run demanding applications.

So far, Apple has released four different Macs with its new chips: the MacBook Air, the Mac Mini, the 13-inch MacBook Pro, and the redesigned 24-inch iMac.

Apple is likely to emphasize the advantages of its own chip, as it has during recent Mac launch events. Expect a new name for the M1 chip if Apple makes significant performance improvements. You could call it M1X or M2, depending on how Apple wants to market the processor enhancements.

Apple has reportedly been preparing a redesign for its high-end MacBook Pros with its own chips and new ports, including space for an HDMI cable to connect the laptop to monitors and a magnetic charger. according to Bloomberg. Also in the works is an iMac with a larger screen and a more powerful Mac Mini desktop, according to the report.

On Monday, Apple will likely also provide a release date for macOS Monterey, the latest version of Mac software, which was announced in June but has yet to be officially released.

More ports

Apple’s Mac growth has also been fueled by changes the company has made to address some long-standing consumer issues with some products.

Between late 2017 and the second fiscal quarter of 2020, Apple reported eight out of 10 quarters of flat or negative annual growth in its Mac business. Growth began to take off in 2020.

In 2015, Apple introduced a slimmer keyboard design for its laptops, often called a “butterfly keyboard.” In the years that followed, the slimmer keyboard became standard on Apple’s line of laptops.

But the keyboard was riddled with reports that it was unreliable and that crumbs or dust could cause certain keys to “stick” and not register or type certain letters twice. Apple has an ongoing service program to repair malfunctioning butterfly keyboards made from 2015 to 2019 for free. It is also facing a class action lawsuit over whether he knew the keyboards were defective.

During this period, the biggest novelty in Apple laptops was the Touch Bar, a strip of touch screen that replaced the function keys. However, many users found it frustrating and less useful than normal keys. Software developers never flocked to create touchscreen software, and Apple’s recent MacBook Air M1 doesn’t.

At the same time, Apple significantly reduced the number of ports on its laptops, simplifying them to a few USB-C connectors. Users complained that they needed adapters, often called dongles, to connect things like external mice and monitors to laptops, which sometimes used older USB-A connections. The dongles that Apple made were expensive, often costing more than $ 20 per adapter. The company temporarily cut adapter prices in 2016 after users complained.

That could change on Monday. Apple’s new MacBook Pro design could include an HDMI port for connecting the laptop to external monitors or televisions, an SD card port for photographers, and a new version of its MagSafe magnetic charger, which addresses many complaints from professional users. according to Bloomberg. Apple’s 2017 MacBook Air was the last MagSafe-charged laptop, although customers liked it.

Apple has started to reverse some of the Mac design decisions it made over the past decade. The MacBook Air M1 and the 13-inch MacBook Pro now have a more traditional keyboard with deeper keys. Both teams have received positive reviews. Laptops still use USB-C ports for charging, but Apple’s new iMac desktop, the first redesign since 2015, has a new type of magnetic power adapter.

An increase in PC sales

Apple’s Mac business has been fueled by a global surge in PC sales during the Covid-19 pandemic, as schools, businesses, and individuals bought new laptops and desktops to go to school or work. from home.

Earlier this year, at its peak, PC sales (including Windows) had their biggest year-over-year growth in 20 years, according to to the research firm Gartner. Research firm IDC said PC sales increased 55% year-over-year in the first quarter. Analysts covering the PC industry and component manufacturers said at the time that they were optimistic that there had been a permanent shift in PC sales trends.

But the surge in CP related to the pandemic may be coming to an end. In the third quarter, which is usually a boom period due to back-to-school sales, the US PC market. shrunken for the first time since the first quarter of the pandemic, according to market researcher IDC.

Apple computer shipments grew 10% during the third quarter, according to IDC, but the pandemic trends that lifted all manufacturers appear to have slowed significantly. Before the pandemic, PCs were one of the slowest growing tech markets, with several years of flat growth in the last decade.

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